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ASC Media

Writing, editing & content management

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AScott_Clarke

angler, editor, fitness enthusiast, hunter, mom, writer - in alpha order.

SEO: The key to getting your website found

When I’m writing or editing website content for clients I’m often asked if I can help improve their search engine optimization (SEO). This often leads to a conversation about what exactly SEO is and how each element of their website can play a role.

You see SEO is a lot like grandma’s jam recipe — if you have all the ingredients in the right quantities, it will produce sweet results.

Wait. What’s SEO?
SEO is the key ingredient to getting your website seen. It is exactly as it sounds: a way to optimize search results when people use Google, Yahoo or Bing to look for the products and services related to your business. The better your SEO is, the higher you will rank. The higher you rank, the better chance you have of people discovering your products or services.  SEO is a free way of increasing your website traffic.

Read the rest of this blog I wrote for a client to understand what it takes to improve your website’s reach.

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Make your words work

Research shows you only have 10 to 20 seconds to grab a visitor’s attention once they get to your website. If you manage to reel them in, they only have time to read one quarter of what is on the page.

Does that make you nervous? If your website says something like “We are professionals that utilize only top-quality produts in our services to deliver top-quality deliverables,” you should be.

Why? Because there is a spelling mistake (for one) and two, it tells customers nothing about what your company does or offers. Read more...

Responsive web design is good business

As an on-the-go professional and busy mom, when I am looking for services or information I need it to be accessible via my smartphone. I don’t generally have time to sit down at my computer and look it up later. If I’m searching for it on my phone, it means I need the information right then so I can take action. When I encounter a website that doesn’t work on my smartphone or is hard to navigate — I move on. That’s business lost for one person, and gained for another.

A 2015 study done by Catalyst showed that 68 per cent of Canadians now own smartphones, that’s up from 24 per cent the year earlier. Also, at-home smartphone usage has risen. What does this mean for your business? As people choose to use their smartphones over a desktop or laptop more and more, the need to have a website that is responsive (this mean it works well and looks good on any device) is no longer an added bonus, it’s an expectation…Read more. 

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