You only have 10 to 20 seconds to grab a visitor’s attention once they get to your website. If you manage to reel them in, they only have time to read one quarter of what’s on the page.
Does that make you nervous? If your website says something like “We are professionals that utilize only top-quality produts in our services to deliver top-quality deliverables,” it should.
Why? When (and if) they get past the spelling mistake and jargon they still haven’t learned anything about your business or service.
Having a website that is error free, uses sentences that people actually say, and provides information in a clear and concise manner will make you more likeable and relatable to potential customers. And when that happens, they are more likely to want to learn more about your business.
Writing for your business isn’t something that you should whip off in a lunch hour or do in your spare time. It should be well thought-out, professional and convey your message in a clear and concise way.
Here are some quick and dirty tips for your next blog, homepage, email or social media post.
- Make sure your grammar and spelling is correct.
- Don’t use jargon. Plain language works best.
- Big, long paragraphs will go unread.
- Don’t try to sound smart. Just be smart.
- Read over your work and then have someone else read it too — more than once.
The words your business uses will be what people remember you by. Make sure the message that prospective clients are getting is the one you want them to hear.
Ready to clean up your copy? Contact April to chat about how she can help. Consultations are always free.
(Adapted from a blog written by ASC Media for Niteowl Creative)