3 social media fundamentals that businesses forget

3 social media fundamentals that businesses forget

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When you’re running a business, who has time for social media, right? The correct answer here should be: everyone. If you feel like you don’t have time for it, either make time or delegate it to someone else. 

Social media can be an effective marketing tool when used wisely. Not only can you use it to reach potential customers and clients, it can help with brand loyalty and strengthening your voice.

The trick is to put enough effort into it that you are getting more in return. Here are a few tips that I use for my own social media strategy that you might want to try.

1. Don’t be too willy nilly

Much of social media is being able to connect and share in the moment. This is great when you are attending conferences or events that show you expanding your knowledge, or meeting with a new client. That said, you likely aren’t doing those things every day. If you are only sharing and posting when you are doing “stuff” you likely aren’t posting enough to really get traction.

There are lots of things you can share that aren’t just photos of you out and about. Tips, articles or videos relevant to your business are important too.

Tips, articles or videos relevant to your business are important too.

Sit down and make a plan — I call it an editorial calendar — and decide what is a realistic amount for you to post to your social media channels each week and then schedule it.

Take an hour or two and find all the things you want to share over the next month, and then plan it out. Stay organized and on track by using a social media management tool that will let you schedule posts.

Stay organized and on track by using a social media management tool that will let you schedule posts.

2. Optimize your profiles

Make sure you have solid bios on all your channels. Make sure the essential information that people need to know is at the beginning. Consider putting a throw to your business channels in your personal profiles too — but not the other way around.

We know photos are gold on social media so make sure the images you use for your profiles look good and is recognizable even at thumbnail size. Photos are gold on social media.

3. Watch your words

Social media channels can get busy so make sure the message you are putting out there is clear, concise but also intriguing.

Avoid click-bait tactics (You won’t believe what I just did…CLICK FOR MORE). Facebook is cracking down on this will actually punish pages that promote content like this.

These type of posts manipulate your audience, and often the content on the other end of the click doesn’t live up the promised expectation. The last thing you want to do is make your reader feel duped or that you under delivered.

The words you use in your social media posts matter as much as the ones you are putting on your website or marketing materials. People will get a sense of who you are and what you’re about through the information you are sharing.

Be consistent. Be strategic. Be clear.

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April Scott-Clarke
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